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Job Code:173410
Opportunity:Social Media & Digital Marketing Specialist
Location:Winnipeg, Manitoba
Date Posted:12/1/2017

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Social Media & Digital Marketing Specialist THE OPPORTUNITY Mondetta / MPG is looking for dynamic, driven and determined individuals to join its growing team. If you are passionate, super-creative, self-propelled with a never-say-die attitude we want to hear from you! The Social Media & Digital Marketing Specialist is a strategic and talented individual who will leverage social media to execute on digital marketing initiatives in order to meet the company's business and brand goals. CORE RESPONSIBILITIES . Track performance indicators for digital marketing initiatives that complement the overall marketing and business objectives . Execute and optimize the online customer awareness and acquisition plans designed to drive web traffic, grow email acquisition, maximize conversion, and promote the brand . Research, plan, and manage paid and natural search campaigns . Promote both offsite and onsite activities and also the interactions that build ranking, profile, and traffic . Aide in the development and implementation of online marketing strategies including SEM, content integration, display advertising, behavior targeting, affiliate, remarketing and social media . Ensure all content is optimized across all platforms and user experiences (mobile, social, video, blogs etc.) . Responsible for B2C content for the company social media sites such as Facebook, Twitter, Google+, YouTube, Instagram, Pinterest and LinkedIn etc. . Monitors, reviews, analyzes and makes changes to the company's social media accounts . Staying abreast of and sharing changes in social and advertising platforms . Conducts 'influencer targeting', which provides tracking and identification of the most influential community members in order to leverage such members to create brand awareness and builds knowledge of the company's campaigns/events. . Ideation, research and implementation of methods that improve organic search rankings from invested efforts on social media . Responsible for social media and ad budgets . Identify and analyze growth opportunities . Maintain detailed reports and present on the performance / spend associated with digital marketing efforts . Maintain social media content and marketing calendar at a micro level as it pertains to social and digital marketing initiatives . Provides benchmarks and measures growth and success of the company's social strategy . Benchmark and monitor competitor performance and activities SKILLS & EXPERIENCE . Post-Secondary education in writing, marketing, advertising, communications or related field . Minimum 2-5 years' experience in a similar role . Must have demonstrated experience in digital marketing techniques and advertising platforms such as Google AdWords, Google Analytics, AdRoll, Affiliate, Display, Facebook . Candidates must have a thorough understanding of multiple social platforms including Facebook, Twitter, Google+, YouTube, Instagram, Pinterest and LinkedIn . Demonstrated experience leading and managing social media for marketing and paid campaigns . Must have strong B2C writing and editing skills . Demonstrated ability to work well in a fast-paced, entrepreneurial, results oriented team environment . Strategic, technical, and analytical skills . Strong knowledge of digital marketing best practices . Strong communication and collaboration skills . Able to work as a team or as an individual . Must be results-oriented If you would like more information about Mondetta/MPG, please visit http://bit.ly/Mondetta-MPG or contact Amy Rondeau, Senior Consultant, at (204) 934-8834. If you believe you can make a strong contribution to Mondetta/MPG as Social Media & Digital Marketing Specialist, please submit your resume in confidence to amy@legacybowes.com quoting position #173410.



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