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Job Code:173288
Opportunity:E-Commerce Marketing Manager
Location:Winnipeg, Manitoba
Date Posted:11/17/2017

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E-Commerce Marketing Manager Have you successfully launched e-commerce for a business? Are you passionate about digital marketing and connecting with customers? Do you drive results through thorough analysis and continuous improvement? If you have answered yes to these questions, please read on or visit http://bit.ly/CAG-EcMM for more information. Our client, CROWN Auto Group, is seeking an E-Commerce Marketing Manager to lead their marketing team. You will drive the analysis and insights on the performance of digital marketing channels and activities and will be instrumental in implementing e-commerce initiatives. You will focus on e commerce and digital marketing with the goal of growing the e-commerce sales channel, the brand and its recognition. You will oversee and work directly with all business lines on all aspects of e-commerce, digital and brand marketing initiatives from through inception, delivery and post campaign analysis, and will be responsible for providing all marketing services. You Will: . . Lead the team in executing the launch of the organization's e-commerce initiatives, specifically a new user/mobile friendly website while implementing initiatives that facilitate online purchase transactions . Work closely with the general managers and VPs to develop new and powerful ideas that build relevance and motivation for our brand in the digital space . Track and analyze consumer, product, and industry trends, along with competitive landscape, as a means of fully understanding all factors influencing the online business . Develop and evaluate current brand and business unit marketing plans . Lead, manage, mentor, and train the marketing team . Integrate digital marketing best practices, promotional marketing, and CRM to ensure a consistent experience and highly effective online/offline campaigns . Project manage all resources including SEO/SEM, email database marketing, social media, display advertising, website design and maintenance, pay-per-click and traditional campaigns etc. . Continuously research and identify trends that optimize spend and performance . Create, develop, and analyze reports and data to assess campaigns against goals in order to make investment and strategic decisions Skills & Abilities . Previous experience launching and maintaining a successful e-commerce site, automotive experience an asset . 6+ years' of marketing and project management experience coupled with a strong background in digital marketing . Post-secondary education majoring in Marketing or a related field; digital and Google certifications are an asset . Experience managing and supervising a team of marketing professionals . Demonstrated experience leading and managing SEO/SEM, marketing database, email, and social media campaigns . Strong familiarity with branding, digital marketing, website and social media best practices . Highly skilled in executing and optimizing PPC advertising (Google AdWords, Google Display Network, etc.) . Experience with website analytics, Google Analytics, and other reporting statistics . HTML, CSS and WordPress skills are considered an asset . Adobe Photoshop, Dreamweaver, Illustrator, and InDesign strengths are an asset . Proven track record managing large marketing budgets If you would like more information about this position or CROWN Auto Group, visit http://bit.ly/CAG-EcMM or contact Lisa Cefali, Partner, Executive Search & Strategic Development at (204) 934 8833. If you believe you can make a strong contribution as E-Commerce Marketing Manager, please submit your resume in confidence to Lisa.Cefali@legacybowes.com quoting #173288.



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